How Singaporean is the tenant mix?
Brands classified as SG-homegrown vs foreign via curated dictionaries of recognisable chains. The Unknown band is the long tail of one-off shops/eateries — in a Singapore mall these are predominantly SG-domiciled SMEs, so treat SG% as a band: strict (named SG brands only) to incl. residual (SG + Unknown).
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Please note. “Singaporean vs Foreign” is a judgement call based on publicly-available information about each brand’s founding country and current HQ at the time of our snapshot — corporate domicile changes through acquisition, IPO, JV, or restructuring, so any classification here may be out of date. Brands are not endorsed, criticised, or ranked by this analysis; it is purely a descriptive view of the dataset. If you’re a brand owner or representative and your provenance is mis-classified, please get in touch — we will update with reasoning and a citation.
Outlets by provenance
Stacked outlets per segment — Singaporean brands (red), foreign chains (blue), and the long-tail Unknown band (grey).
| Segment | Outlets | SG-homegrown | Foreign chain | Unknown (long tail) | SG range* |
|---|---|---|---|---|---|
| Retail | 5,635 | 958 (17%) | 839 (15%) | 3,838 (68%) | 17%–85% |
| F&B | 3,234 | 675 (21%) | 662 (20%) | 1,896 (59%) | 21%–79% |
| All | 8,869 | 1,633 (18%) | 1,501 (17%) | 5,734 (65%) | 18%–83% |
*SG range = strict lower bound (confirmed SG brands) to upper bound (confirmed SG + the predominantly-local Unknown tail).
Of the classified (chain) outlets only
| Segment | SG share of classified | Foreign share of classified |
|---|---|---|
| Retail | 53% | 47% |
| F&B | 50% | 50% |
| All | 52% | 48% |
Method & caveats
- SG-homegrown = founded & HQ-domiciled in Singapore (Ya Kun, BreadTalk, Old Chang Kee, Charles & Keith, FairPrice, Challenger, Eu Yan Sang, OSIM, kcuts…).
- Foreign = HQ outside SG (Uniqlo/Muji/Daiso/Donki=JP; Watsons/Giordano/Miniso=HK/China; Cotton On/Lovisa=AU; Starbucks/McDonald’s=US; Zara/H&M/Sephora=EU).
- Ambiguous brands judged by current domicile: Crystal Jade & Golden Village kept SG (SG-founded; GV now under SG-listed mm2), Eu Yan Sang SG (privatised by SG consortium); Watsons/Guardian/7-Eleven/Cold Storage = foreign (HK/DFI groups).
- The Unknown tail is mostly independent single-outlet local businesses (SG-domiciled) plus a few foreign one-offs — hence the range rather than a point.
Per-brand labels: data/provenance.csv.